Fleet News

Nissan reports record-breaking year for Leaf

The all-electric Nissan Leaf has smashed its own sales record with a 33% increase in European sales in 2014 over the previous year, taking more than a quarter of the electric car market with 14,658 sales.

Last year was the fourth year in a row that the EV topped the zero-emission sales charts in Europe.

Moreover, the all-electric Leaf clocked up 4,051 sales in the UK, more than doubling the volume sold in 2013 (1,812), securing 55% of the pure EV market and outselling its nearest competitor by more than 2:1.

Guillaume Cartier, Nissan Europe senior vice president of sales and marketing, said: “We can now see the impact that word of mouth is having on our sales, with 95% of our customers happy to recommend their car to a friend and 50% saying they would never go back to diesel or petrol.

“This kind of powerful advocacy, combined with an increasing awareness of the massive running cost savings electric car drivers experience, is why our Nissan Leaf sales continue to grow.”

 

Ranking January-December 2014

Volume

EV Passenger Car Segment share

-

Total  Pure EV Passenger Car Volume

56,393

100%

1

Nissan LEAF

14,658

26%

2

Renault Zoe

11,227

20%

3

Tesla Model S

8,734

15%

4

BMW i3

5,804

10%

5

Volkswagen e- Up!

5,365

10%

6

Volkswagen e-Golf

3,328

6%


Click here for electric cars and hybrids best practice and procurement insight

Leave a comment for your chance to win £20 of John Lewis vouchers.

Every issue of Fleet News the editor picks his favourite comment from the past two weeks – get involved for your chance to appear in print and win!

Login to comment

Comments

  • Mr.Bean - 20/01/2015 10:46

    I would be careful when reading the numbers above. Nissan for sure have been giving the Leaf pretty much for free to get their numbers up. I guess others are doing similar things.

Compare costs of your company cars

Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

What is your BIK car tax liability?

The Fleet News car tax calculator lets you work out tax costs for both employer and employee