Venson Automotive Solutions has appointed Danielle Tilley as its new business development director.

Before joining Venson, Tilley was head of customer operations for Warranty Direct, where she was responsible for the end-to-end customer experience and sales delivery.

Through business model transformation and revised sales and customer service strategies, she significantly increased operational efficiency and compliant selling.

In her new position at Venson, Tilley will use her expertise to develop successful strategies to maximise new business opportunities that deliver sustainable growth.

Samantha Roff, managing director for Venson Automotive Solutions, said: “We firmly believe in putting the right person in the job, regardless of gender quotas, but we are delighted to once again lead the way in demonstrating that there is a place for women in senior positions within the fleet industry.

“Danielle has an impeccable career with an outstanding record of sale success in the B2B sector, making her the ideal candidate to drive our business forward to new levels of success.”