Morrison Utility Services (MUS) has teamed up with Red Letter Days for Business to launch a driver incentive scheme with the aim of promoting better driving standards and saving up to 7% on its fuel bill.
The incentive scheme will be based on telematics data from MUS's telematics provider, Masternaut.
The roll out process will be completed in all of MUS's 2,000 vehicles over 18 different contracts across the UK by August 2015.
As the programme is rolled out, the contract teams will embark on the ‘battle of the best’ to see who will be the best driver.
The winner will be rewarded with a £250 lifestyle voucher from Red Letter Days for Business which they can spend on a memorable experience day, a relaxing weekend away or at a choice of more than 120 shops, bars and restaurants.
Lee Matthews, road risk and green fleet manager, at Morrison Utility Services said: “Reducing road traffic collisions and fuel consumption has become an achievable goal, especially with the support of telematics.
"Our aim is to encourage and promote a safe driving culture with a simple strategy aligned to that of our excellent safety record.
"Slower, smoother driving keeps our company vehicle drivers and members of the public safe on the roads, whilst also delivering huge benefits and cost savings to the business.”
Sara Perry, corporate sales manager at Red Letter Days for Business has been working with Morrison Utility Services on the campaign. She said: “Winning campaigns always have elements that empower employees to be in control of their own goal. The detailed reports from the tracking system is a brilliant way to enable employees to see how their driving techniques compare to colleagues and how their performance impacts the business. We can’t wait to see the results.”