Glyn Hopkin has signed an exclusive three year remarketing deal with BCA, running until the end of 2019.
The South East based dealer group operates more than 40 sites and multiple brands across London, Essex, Hertfordshire, Suffolk, Buckinghamshire, Bedfordshire and Cambridgeshire.
“BCA offers an innovative and focused service that meets our needs, as well as a range of added-value support, which is why we made the decision to renew our long-standing partnership,” said Stuart Hodson, operations director of Glyn Hopkin.
All its non-retail part-exchanges and overage stock will be sold in a weekly event at BCA London Enfield every Saturday, with around 250 cars on offer in every sale.
A wide range of cars will be on offer, including many examples from the Glyn Hopkin franchise network which includes Abarth, Alfa Romeo, Dacia, Fiat, Honda, Infiniti, Jeep, Mitsubishi, NISMO, Nissan, Renault and Suzuki.
Glyn Hopkin is utilising the Smart Sell element of the BCA Dealer Pro system to consign non-retail part-exchange cars to BCA for immediate remarketing.
BCA is supporting the sales programme with a strategic marketing campaign that includes branded e-marketing and online awareness through BCA’s website and Auction View bulletins. BCA also generates brand support for Glyn Hopkin with posters and point of sale material.