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Fleet managers to gain better awareness of tyre performance issues with ICFM's Michelin masterclass

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ICFM’s intermediate and advanced diplomas will now cover material regarding the fuel and cost-saving benefits of a premium tyre policy.

Since becoming one of the first companies to join ICFM’s corporate investor programme, Michelin’s key account manager Peter Wood, presented advice on a range of tyre-topics at the ICFM’s latest masterclass conference.

The topics ranged from tyre safety, policy choice, EU tyre labelling legislation, tyre data and best practice advice.

Wood said: “When selecting a tyre policy, it’s vital that fleet managers and procurement teams look beyond purely up-front cost, and consider all the factors to running a safe and efficient fleet.

“Getting your tyre policy right can affect a fleet in so many ways – it’s not just about stopping distances, traction and fuel efficiency, but additional factors such as increasing uptime, mobility and duty of care.”

ICFM director Peter Eldridge said: “Fleet management is a minefield of legal, technical and financial concerns.

"However, working with major suppliers like Michelin and using its expertise within ICFM events, such as the recent masterclass on occupational road risk management, means we can offer a level of industry insight and best practice advice that’s second to none.

“The importance of the right tyre choice in ensuring maximum safety, efficiency and long-lasting performance cannot be overstated. With Michelin’s help, fleet managers will gain a far better awareness of tyre performance issues, and fully understand the impact which making the right tyre choice can have on a fleet’s operating costs.”

Click here for tyres best practice and procurement insight

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