Fleet News

Snowy road conditions see spike in BCA Online sales

BCA’s managing director of remarketing UK Stuart Pearson

The BCA Live Online platform saw sales penetration hit a new high of 38.4% on December 11, which could have been due to snowy road conditions.

It recently reported record traffic for its Live Online platform with over 105,000 visits over a week in October.

The growth is attributed to high buyer demand and a raft of innovations to aid the purchase process.

BCA’s managing director of remarketing UK Stuart Pearson said: “After a weekend of heavy snow and terrible driving conditions across much of the UK, Live Online gave buyers the chance to participate in the UK’s biggest vehicle exchange.

“Our fast-growing online audience of professional buyers can purchase stock 24/7 confident in the knowledge that vehicles will be delivered to their retail premises quickly and efficiently.”

BCA Live Online allows remote buyers to compete with auction hall bidders in real-time, bidding and buying vehicles as they pass through the auction hall. 

Users can access catalogues, appraisals and BCA Assured reports on screen as they bid. 

Live Online customers also gain dedicated access to e-auction, bid now, buy now sales and 'offsite' stock that is located at a vendor's facility, featuring vehicles that are exclusively offered online.

BCA has invested in mobile technology to allow buyers to bid ‘virtually’ via iPad or iPad mini. The system is optimised to run on Wi-Fi or 3G connection, meaning it can be used almost anywhere.

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