Leading academics and practitioners will discuss the latest findings in successfully promoting safer driver behaviour during a seminar on Tuesday April 28.

The seminar, organised by road safety charity Brake, and sponsored by Direct Line Group, is on the topic of Driver awareness and education: using research to maximise impact. It will provide an analysis of driver behaviour and road safety trends over the past decade, presenting survey findings alongside academic studies and expert insights.

Ellie Pearson, senior professional engagement officer at Brake, said: “This seminar is a really exciting opportunity for both fleet and road safety professionals to gain a practical insight into how to effectively run road safety behavioural campaigns.

“Attendees will benefit from hearing leading academics discuss the practical implications of their research, and how their findings should inform and improve future road safety campaigns aimed at improving driver behaviour.

“I’d strongly urge any professionals working in the field of road safety behavioural change to attend.”

The seminar is for any professional wanting to develop and deliver impactful and persuasive awareness-raising and educational campaigns, including developing and promoting constructive messages in an engaging and convincing way.

The seminar will focus on five key areas:

• Young and inexperienced drivers
• Fitness to drive - drink and drug driving, and driver tiredness
• Risk taking, traffic laws and enforcement
• Speed
• Distracted driving

The event will take place in central London and is ideal for road safety professionals including emergency service personnel, local authority representatives, and driving instructors, and fleet safety professionals including fleet managers and driver trainers.

Gus Park, director of motor at Direct Line Group, said: “As one of the UK’s largest car insurers, Direct Line is delighted to sponsor this Brake seminar on driver awareness and education.

“Brake and Direct Line have been working together for more than a decade surveying driver attitudes, as we know changing attitudes is fundamental in improving road safety and reducing the number of deaths and serious injuries on our roads.

“We hope this seminar will play a vital role in helping professionals achieve behavioural change through effective driver education campaigns.”

Attendance is £49 + VAT for Brake members and £69 + VAT for non-members. For more information, visit brakepro.org.