Bernadette Maddocks has joined Knights BMW to head up their group corporate sales department.
Maddocks has 21 years’ experience in the motor trade, focussing on corporate supply to the major contract hire, leasing and blue chip client base.
She worked for a major UK PLC since 1995 developing client relationships supplying prestige and volume brands to large corporate clients.
She now heads up a team focussing on the development and long term growth in the corporate sector at the centrally based Stoke on Trent flagship dealership.
She said: “I am delighted to be taking on a new challenge, and joining a privately owned company with real focus on delivering a customer centric experience for the whole process.
“The prestigious BMW and MINI product has an excellent reputation in the market, and I look forward to introducing the Knights brand to future corporate customers.”
Knights is based in Staffordshire and Cheshire, with sites in Stoke on Trent, Stafford and Crewe.