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Younger at-work driver behaviour investigated in new research

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AA DriveTech is to share the results of brand new research it has commissioned on younger at-work drivers, typically under 30 years of age at Fleet Management Live in October.

Many organisations are aware of the legal, business and moral case for implementing occupational road risk management solutions, but young people face a disproportionately high risk on the road.

On average, according to a report by the European Transport Safety Council, the road mortality rate is 69% higher for young people, under 30 years of age, than it is for the rest of the population with young men most at risk.

The research is being undertaken by independent market research company, Road Safety Analysis. Using data for the last 10 available years (2006 to 2015) from STATS19, the police road traffic accident reporting form, the research will explore multiple variables relating to young working drivers involved in injury collisions.

It will look at when, where and why young people crash, compare their crash characteristics with other business drivers and highlight what insights fleet managers can gain. The research will be published as a public white paper at Fleet Management Live 2016.

The findings will be presented by David Richards, head of marketing and research at AA DriveTech, who has more than a decade’s experience in road safety and driver training. 

Furthermore, the research complements AA DriveTech’s previous research on different types of at work drivers - car, van, truck, bus and coach - as well as the daily commute.

Fleets can register to attend at www.fleetmanagementlive.co.uk.

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