Fleet News

Helphire and Albany Assistance rebrand as Auxillis


Insurance sector businesses Helphire and Albany Assistance are being rebranded as Auxillis as part of a continual improvement strategy to simplify the customer journey.

The name Auxillis was chosen as it derives from the Latin word ‘Auxillium’ meaning to help, aid and remedy.

Jerome McManus, marketing director of Auxillis,said: “The new Auxillis branding is a logical step, streamlining the customer journey and supporting the look and feel of our enhanced customer service delivery."

The Helphire name first appeared in 1992 when the company launched in Bath, growing from a kitchen table enterprise to become a publicly-listed business.

Peterlee-based Albany Assistance boasts an even older pedigree, launching in 1987 as NORMA, and renamed Albany Assistance in 2005.

Both businesses are part of Redde, a leading provider of accident management, legal and support services to insurers, brokers and the automotive sectors, listed on the FTSE 100 AIM with a market valuation in excess of £550 million.

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  • Paul Evans - 27/09/2016 10:34

    The name Auxillis bears an unfortunate resemblance to 'axilla', the medical name for the armpit. Say no more...!

  • Steven Martin - 30/03/2017 19:46

    I think you should revisit the words "‘Auxillium’ meaning to help, aid and remedy." and speak to your customers (I am one of the really unhappy ones)

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