Addison Lee is launching its new brand identity, paired with a large advertising campaign.
Andy Boland, Addison Lee chief operating officer (CEO), said: “We are very excited about our new branding. It’s a bold new look with a premium feel. It says that we are committed to offering our passengers quality and service, all of which our customers can access at the single touch of our App”.
The new logo and colour palette in yellow, black and slate is now being rolled out across Addison Lee’s entire fleet of 5000 cars, courier vans and motorcycles.
It’s the first time since the company’s formation in 1975 that the brand has been updated.
Andy Boland, Addison Lee CEO, added: “Our new look is part of a much wider expansion strategy. We have an exceptional quality and service offer that we are going to roll out across the UK and the globe. We are growing fast in both the number of vehicles we have and our state of the art technology. Everyone knows that this is an exceptionally competitive market and customers want a service they can rely on”.
The new branding is part of an ambitious global strategy to expand the business. The group recently acquired Tristar Worldwide, significantly expanding its reach in the United States, Continental Europe and Asia Pacific.
The company also recently launched its mobile app in 5 UK cities with plans to branch out to 25 cities by the end of the year.