BCA has put digital services at the heart of its future plans to make it easier for customers to manage vehicles across the automotive supply chain.
The company has seen a 25% increase in online sales over the past 12 months and recently reported a leap in the use of mobile usage.
Duncan Gray, Group CIO at BCA said: “Data is the thing that enables you to put the power in the pocket of the buyer. We all have less time and if we can make our customers’ lives easier we enable and fuel their business.
“We have seen tablet and smartphone usage rise to account for 60% of our digital interactions. BCA puts innovation at the heart of its brand, and we are investing to ensure our customers have a seamless experience when dealing with BCA.
“We are working toward our customers managing their relationship with us through a single customer login that is seamless across any device.”
BCA attributes the growth in online sales to the increased quality of imagery and descriptions, which helps the confidence of the buyer.
Gray continued: “Longer term, our buyers will benefit from greater personalisation. We can use data to drive a more personalised service, akin to the experience you would get on Amazon. This is a much smarter algorithm led approach.”
BCA is developing a suite of apps that will be launched in the coming months that will enable greater use of smartphones by its customers.
BCA has also undergone a wave of enhancements to its existing technologies with improvements to its vehicle appraisal app, Dealer Pro, in recent months.