Licence Bureau has started a ’12 Days of Christmas’ social media campaign, in partnership with Brake, running from December 8-23.
Every day an image dedicated to a different distraction behind the wheel will be shared through its social media channels.
Each image will cover a different theme, with Licence Bureau highlighting what’s causing each distraction behind the wheel, and which one of Brake’s six pledges should be applied.
The licence checking and compliance company paired up with construction specialist Skanska last month to deliver road safety workshops as part of Brake’s annual road safety week.
Running in tandem with Brake’s annual road safety theme, which focused on ‘Making the Pledge’ to be Slow, Sober, Secure, Silent, Sharp and Sustainable, road safety professionals from Licence Bureau and Skanska reiterated the importance of remaining focused behind the wheel, using real-life examples to demonstrate the potential consequences of driving while distracted.
Malcolm Maycock, managing director of Licence Bureau, said: “As an extension of Brake’s tremendous work to highlight the importance of road safety throughout the year, it’s been extremely eye-opening to interact with another group of sixth form students in the local area. We hope our additional campaign over Christmas, which is always an impressionable time of year, will provide an instant visual impact of what not to do when behind the wheel.”