Licence Bureau has launched a new driver safety guide, in association with safety charity Brake, to highlight typical driving distractions following a highly successful social media campaign run during Christmas.
The guide continues the organisations’ 12 Driver Distractions of Christmas’ campaign into the New Year and beyond, urging drivers to make safer driving choices.
Aimed at fleet and young drivers, it highlights the dangers of phoning, applying make-up, eating, texting, music, selfies, drugs and fatigue at the wheel, which are some of the most common distractions identified in the campaign, although they still remain apparent throughout the year and not just at Christmas.
The guide provides information, facts and figures, including true stories of drivers who have been jailed and lives of families which have been shattered following an accident involving one of the typical ‘12 Driver Distractions’, to support safer driving.
“The 12 Distractions of Christmas road safety campaign was so well received by fleets and young drivers following its launch on Twitter and LinkedIn that formalising it in a printed guide was a natural step,” said Malcolm Maycock, managing director of Licence Bureau.
Brake’s Road Safety Week pledges to be ‘Secure, Silent, Sharp, Sober, Slow and Sustainable’ are also featured in the guide to encourage motorists to avoid the pitfalls of becoming distracted behind the wheel.
Maycock continued: “The 12 distractions show that the simplest of actions can have a dramatic impact on the lives of drivers and other road users yet avoiding them makes the road a safer place for everyone.
“Traditionally, Christmas is a time when we expect to hear safe driving messages, but it’s something we want people to take on board throughout the rest of the year and there’s no better time to start than in January.”
The guide, which focuses on the six pledges from Road Safety Week, as well as the wider distractions when behind the wheel, urges fleet and young drivers to take a proactive approach towards road safety and is available by clicking here.