Consultant and former fleet manager Paul Holmes has become a director of PeoplePanels, a division of Dawes Highway Safety.

Dawes Highway Safety’s PeoplePanel and DawesGuard prevent vulnerable road users such as motorcyclists, cyclists and pedestrians from being crushed under the wheels of commercial vehicles.

The technology, which is accredited by both the Fleet Operator Recognition Scheme (FORS) and Construction Logistics and Community Safety (CLOCS), has already been adopted by fleets that include BP McKeefry, Keltbray, Mick George and Travis Perkins.

Hampshire-headquartered Dawes Highway Safety was founded by former Metropolitan Police motorcycle sergeant and now managing director James Dawes, and Holmes has joined the company as commercial director.

He will promote the PeoplePanels and DawesGuard to a wide range of businesses operating commercial vehicles ranging from 3.5-tonne vehicles to four-wheel tippers and articulated lorries with trailers.

Holmes, who will continue in his roles as a director of independent fleet consultancy FMF (Fleet Managers’ Friend), which he launched nearly three years ago, and as a director of the recently launched Horizon Vehicle Management, added: “Many businesses are fitting cameras to their vehicles but the video recording will only tell a fleet manager that a driver has run over a person, the PeoplePanels and DawesGuard will prevent a vulnerable road user from falling under the wheels of a vehicle and potentially save their life.”