KeeResources has appointed Andrew Ballard to the newly established role of strategic client relationship manager.
Ballard joins the automotive data experts from Experian where he worked alongside trade bodies, data suppliers, finance and banking organisations, a range of OEMS and other sector specialists.
KeeResources says he brings a wealth of experience within the automotive sector and invaluable insights into the role of data in the motor industry and the way that its value can enhance clients operations in an increasingly digital and notably regulated operating landscape.
Denis Keenan said: “As a business, we are all about quality and granularity in our data, and genuine diligence in our operations. Andrew’s expertise embraces these attributes perfectly and we are delighted to welcome him on board.
“His appointment adds even greater strength to our strategy to drive the industry to a significantly more detailed approach to the role of automotive data, enabling far deeper interrogation and meaningful KPi’s throughout, leading to improved overall results for our clients.”
In his new role, Ballard will provide consultative understanding to aid existing and new clients in achieving their ideal goals. He will work with an open brief to help clients to leverage and optimise the forensic potential of precise and focused automotive data to help drive positive client strategies and enhance their business models.
He said: “It is an exciting time to be joining KeeResources, especially having experienced their remarkable approach first hand.
“While so much coverage is given to the power of big data, the ever-increasing accuracy, granularity and timing of automotive data within KeeResources data and products are undoubtedly the core attributes needed to help organisations to prosper in an increasingly disruptive market place.
“KeeResources’ unique approach continues to provide a fresh perspective that can help clients make the type of gains that so many seek. I’m genuinely excited by my new role, assisting a very diverse client base with our genuinely innovative data products and solutions.”