AutoRestore has undergone a rebrand and has revealed that it will be known as Autoglass BodyRepair.
A new logo and brand identity have been unveiled on the company’s national fleet of vans and website.
The rebranding is part of plans for Autoglass BodyRepair to target growth across the UK, and follows consumer research which identified opportunities to align more closely with sister company Autoglass.
Autoglass BodyRepair’s sales and marketing director Greg Stansfied said: “We have been supporting UK motorists, as well as fleet and insurance companies for the past 16 years and have built an unrivalled reputation for the high standard of service we provide.
“With the cost of motoring on the rise, we have a compelling offer for customers seeking a direct and trustworthy service, at their choice of location and attractive price – all of which is reflected in our 5-star TrustPilot rating.
“As part of the Belron group, we already have global support from experts and innovators to help us develop our services and people, which enables us to have the agility of a smaller company with security and support of an international parent company.
"By sharing the same name of our sister company Autoglass, we expect to be able to supercharge our growth in what is an extremely large but currently still a highly fragmented market across the UK. We have already had extremely positive feedback on this change.”
Autoglass’ managing director Taxiarchis Konstantopoulos said: "Besides the new branding, customers of both Autoglass and Autoglass BodyRepair will see no difference in terms of their experience or how they interact with each brand.”