Fleet News

Apollo Vredestein: fleet expansion crucial to business growth

Apollo Vredestein has expanded its fleet customer base this year, with new business being won on the back of test fitments, which have been running for more than a year by over ten national and international fleets.

The recent announcement of Vredestein’s entry in the OE sector as a partner to Seat, VW and Ford has further strengthened the brand’s position. 

“We have enlisted the help of our dealer network in establishing good relationships with fleets,” said Apollo Vredestein fleet and lease manager Ricky Mitchell. “We have an impressive range of products suitable for the most demanding of fleets, from the new LCV Comtrac 2 All Season and Winter tyres to Vredestein Wintrac xtreme S and Quatrac 5 for passenger cars; some of our new partners run mini bus, taxi, ground maintenance, rental, refrigeration and engineering company fleets. Our Comtrac 2 All Seasons have been a perfect solution for Blue Light fleets,” he continues.

Medium-size fleets are well catered for: refrigeration servicing company Michael Ward, which runs 50 vans, three store vans and six company cars, has recently fitted Vredestein tyres after its managing director, Graham Galloway, was impressed with how Vredestein’s winter tyres performed on his Tesla. 

“We are new to Vredestein, as a company,” says Galloway. “We own a garage which services our fleet as well as an MOT station; going through a lot of tyres means that we have to choose carefully. I was happy with the Vredestein tyres’ performance on my Tesla company car, after previous negative experience with other brands, so it made sense to fit them to the fleet. Being a company which operated at a national level, we have chosen the All Season tyre policy as we feel this gives our drivers the additional safety and performance when travelling in the UK.” 

Independent garage 2U Tyres, which has been dealing with Vredestein for 14 years, also chose Vredestein for its fleet fittings. “Having a prestigious premium brand such as Vredestein opens the door to bigger fleets,” says managing mirector Shaun Clarke. “Because of Vredestein’s leadership when it comes to all-season tyres, we also have an opportunity to educate our customers to the benefits of choosing tyres which will be safer than summer tyres all year round.” 

Purple Parking operations manager Steve Rowlerson has been an enthusiastic supporter from the start: “Since swapping to Vredestein and Apollo tyres for our fleet of vans and trailers, we have recorded a substantial reduction in wear, up to three or four times less than previously; due to our collaboration with Tomato Tyres, who stock and service our fleet, downtime is now down to under an hour (we used to have to wait up to three days to have tyres fitted to contract hire vehicles). Also, using a premium tyre means better safety for our customers.”   

“Even in the current, uncertain climate for business in the UK, the fleet and business car sectors are still responsible for almost 55% of overall car sales in 2017; nobody can afford to ignore such a big part of the business, and Apollo Vredestein’s push into the UK market is tailored to the opportunity: our fleet package is incredibly competitive, including a comprehensive two-year warranty, with accidental damage, damage due to impact and non-repairable puncture cover,” concludes Mitchell. “We have also joined AFCO to become closer to fleet operators and the industry and will be sponsoring two awards at its 2017 Awards ceremony in November.” 

Click here for tyres best practice and procurement insight

Leave a comment for your chance to win £20 of John Lewis vouchers.

Every issue of Fleet News the editor picks his favourite comment from the past two weeks – get involved for your chance to appear in print and win!

Login to comment


No comments have been made yet.

Related content

Compare costs of your company cars

Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

What is your BIK car tax liability?

The Fleet News car tax calculator lets you work out tax costs for both employer and employee