Fleet News

Aston Barclay app drives mobile user traffic up by 50%

Aston Barclay’s chief executive Neil Hodson

Following the launch of its buyer app, Aston Barclay has seen 50% of its web traffic come from mobile users.

It reported that more than 3,000 buyers have downloaded the buyer app in three months, contributing to a record October of 115,000 visits and over one million monthly page views for the Aston Barclay website.

The volume of mobile web traffic is also a company first, making October a record-breaking month.

The app has seen 13% of online bids coming from mobile and in some cases, users are bidding using the app in the auction hall to avoid detection from rival buyers.

Aston Barclay’s chief executive Neil Hodson (pictured) said: “Our mobile vision was to replicate the success of the Uber app which makes it quick and easy for a customer to connect with a car.

"Amazon’s ability to suggest products to consumers live online has provided inspiration for our next app release where we will push stock to a buyer’s phone based on our knowledge of their historic buying habits.

“Geo location technology enables us to connect with a buyer when they arrive at an auction and automatically update them on relevant stock in that day’s auction. It’s all about using our data in a different and more intelligent way.”

Next up is a new vendor app which is set for launch in December which connects the vendor and the buyer for the first time to share offers, special deals and incentives.

Leave a comment for your chance to win £20 of John Lewis vouchers.

Every issue of Fleet News the editor picks his favourite comment from the past two weeks – get involved for your chance to appear in print and win!

Login to comment


No comments have been made yet.

Related content

Compare costs of your company cars

Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

What is your BIK car tax liability?

The Fleet News car tax calculator lets you work out tax costs for both employer and employee