Fleet News

Fleet Service GB launches road safety programme

Marcus Bray, Fleet Service GB

Fleet Service Great Britain (Fleet Service GB) has launched an online solution that integrates every aspect of employees’ driving into a real-time risk record.

Called Achieve, the fully-integrated work-related road safety programme unites all aspects of the vehicle and driver management process - eligibility to drive, crash history, vehicle maintenance record, motoring offences and data collected via telematics and other on-board vehicle technologies - to provide managers with a single silo of live and dynamic data with no requirement to access a ‘mishmash’ of sources.

Building on Fleet Service GB’s established driver risk profiler incorporating driver licence checking and driver training, Achieve is a continuous driver management programme that uses the very latest IT functionality to compile a driver risk profile delivering analysis and action prompts.

Fleet Service GB, the fast-growing technology-led co-ownership company with more than 7,000 company and ‘grey fleet’ cars and commercial vehicles under management, has launched Achieve following successful pilot programmes with a number of customers.

The Achieve programme will make its public debut at Fleet Live, organised by leading trade publication Fleet News and taking place on October 9 and 10 at the NEC, Birmingham.

Head of sales Marcus Bray (pictured) said: “Driver influenced costs are the single largest drain on a company’s in-life fleet vehicle expenditure. Managing work-related road safety is critical to all businesses and key to that is compliance, but also disciplined driver performance.

“The uniqueness of Achieve is that it continuously records and measures both individual driver compliance and performance via a points process to compile a real-time driver history taking into account all key data to produce a ‘drive safe, stay safe’ employee mentality.”

Achieve compliance starts with drivers, including family members if necessary, securing their employer’s Authority to Drive whether a company vehicle or a ‘grey fleet’ vehicle - an employee’s own car driven on business journeys - that includes Driver and Vehicle Licensing Agency driver licence validation and endorsement history.

The technology risk assesses all applicants using agreed company parameters and compliance requirements, also allowing for bespoke e-learning training programmes, on-the-road driver training and a unique driver well-being profile if required.

The continuous recording of driver performance automatically adds vehicle maintenance data - for example frequency of tyre replacement - crash management information, road traffic offences, telematics data and records procedure compliance - for example if a ‘grey fleet’ vehicle adding service and MoT details and insurance renewal - with points allocated on a per event basis.

Bray said: “The Achieve programme delivers a complete driver history and automatically produces notifications, prompts and reminders for all required events. It will note and score responses and inform non-compliance to agreed management levels.

“Providing a dynamic visible profile on an individual driver basis of all aspects of work-related driving will bring about a culture change which permanently affects driving attitude and performance delivering health and safety compliance as well as improved fleet operating efficiency with fewer ‘lost’ man hours, reduced ‘bent metal’ costs, improved fuel economy due to drivers adopting a smoother driving style and increased customer satisfaction.”


Furthermore, employees can access their scores and compliance record via the already launched Fleet Service GB driver app, which also contains a wealth of sophisticated cutting-edge features delivering 24/7 support.

Vacant property management and maintenance specialists VPS UK, which is headquartered in Oldham with service centres across the UK, has almost 650 cars and commercial vehicles under management with Fleet Service GB and more than 900 drivers registered on the Achieve programme.

Head of fleet Steve Mulvaney said: “Driver influenced costs were identified as a major area of expenditure, so addressing this area combining with ensuring the safety of all drivers was an absolute requirement.

“Introducing the Achieve programme, with its continuous emphasis on measuring driver and vehicle performance has generated a real change in culture and attitude. This change is ongoing and is under constant review, but has already contributed to massive business savings in driver influenced costs, maintenance bills and insurance payouts and premiums totalling some £365,000.

“There is no doubt that the significant financial fleet savings have been positively influenced by the introduction of the Achieve programme. Driver education is critical to safety and cost management. By fully integrating all driver and vehicle performance measures I am able to use the Fleet Service GB generated data to show drivers how they can improve and properly identify appropriate and proportionate interventions.”

Stannah, the Andover-based company best known for its stairlifts as well as the design and installation of passenger lifts, platform lifts, service and goods lifts, moving walkways and escalators, has 290 company cars and 425 vans managed by Fleet Service GB.

Martin Carter, group information systems director, who is in charge of the company’s fleet, and was instrumental in the Achieve programme pilot, said: “We have consistently tried to improve our fleet performance over the years and Achieve comes at an ideal time to take another step forward.

“With twin benefits of taking the leg work out of reviewing data and increasing engagement directly with drivers, it fits nicely with a continual improvement programme.” 

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