A total restructure of Honda’s fleet service offering has seen it become truly engaged with all aspects of the fleet market, led by head of fleet Marc Samuel.
Its Platinum Programme encourages the Honda dealer network to interact with company car drivers by offering test drives and aftersales services, giving a first-class customer experience from the moment they first interact with the brand.
Dealer principals, sales managers and sales advisors have been trained to “talk the language of fleet”, ensuring they understand the needs of fleet customers and can answer all enquiries.
A virtual account manager programme enables time-stretched fleet managers with smaller fleets to make enquires through digital channels.
This frees up time and reduces the need for face-to-face meetings.
Larger fleets benefit from the support of an account management team that has doubled in size.
Finalists: Nissan Motor (GB) and Suzuki GB
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