Honda UK has announced Michael Doyle will take over as head of network and commercial development with immediate effect.
He replaces Rebecca Stead, who has moved to head of automobile, and will be responsible for the strategy and direction for Honda’s network of car, motorcycle and power product dealers across the UK.
The news comes as Honda UK recently announced a new president, with Jean-Marc Streng taking over the lead from Dave Hodgetts, who has now retired.
Doyle joined Honda in 1991 as a press fleet technician and has risen through the ranks, working no fewer than 12 roles in Honda UK before taking on his current position.
Starting out his Honda career with a more technical focus, Doyle then spent eight years working on customer and dealer retention before moving his attention to the retail experience and service operations.
His most recent role as regional operations manager for the southern region saw him coach and lead a team of 11 area managers covering over 50 car dealers to maximise profitability and customer satisfaction.
“Having spent almost eight years out in the field working directly with our retail network, Michael Doyle was the perfect fit for taking over as head of network and commercial development,” said Streng. “I am looking forward to working with him to drive the UK business forward.”
Doyle said: “Taking over as head of network and commercial development is a consolidation of my career at Honda and my experience to date will enable me to hit the ground running during these challenging times.”