DriveTech is supporting the new ‘50 by 30’ global road death reduction declaration.

The Stockholm Declaration on road safety aims to reduce road deaths globally between now (2020) and 2030.

The campaign theme, ‘50 by 30’ provided by the Towards Zero Foundation, means halving the number of road deaths globally by 2030.

DriveTech believes that the declaration is a great way to emphasise the critical need for cooperation to reduce road deaths and serious casualties on the world’s roads and says it will ‘help focus hearts and minds, as well as highlight an underlying commercial imperative, across all stakeholders including national governments and road safety agencies’.

Charlie Norman, managing director at DriveTech, said: “We are delighted to see the momentum of the 50 by 30 campaign bear fruit in the form of the Stockholm Declaration on road safety. The Decade of Road Safety Action (2011-2020) provided a themed and positive focus for the last 10 years and we now enter a new decade with a very definite and renewed vigour.

“This new focus and aggressive ambition is something to get behind and DriveTech are very happy to support it. DriveTech trains drivers in the UK and around the rest of the world through DriveTech International, and we therefore see some of these casualty statistics first-hand but work hard to improve them where we can bring influence.”

The programme will encourage partners including regional agencies, national governments and policymakers, police organisations and other law enforcement agencies, commercial organisations and members of the public to support the campaign to concentrate on methods to reduce the number of casualties and deaths that occur on the roads.

DriveTech deliver drivers training to the business community and fleet drivers.

You can find out more about the Stockholm Declaration here: https://www.roadsafetysweden.com/about-the-conference/stockholm-declaration/