Chevin has launched a new brand identity, website and ‘hero’ film to mark its 30th year.
The revamp has been designed to appeal to businesses who want to shift their fleet management up a gear, using smart technology to enhance both fleet and business performance, it says.
The company has been providing fleet management software to businesses for 30 years, helping its global client base – made up of fleets of all shapes and sizes.
Will Wycks, senior vice president, product and marketing, said: “We’re working with some of the smartest minds and industry experts to help streamline processes, tackle inefficiencies and improve performance for our customers. So they can keep their business moving.
“It was important for us to reflect this smarter way of working in our brand and online experience, which is reflective of things to come.”
The revamp comes after Chevin restructured its Fleetwave Core fleet management software to make it simpler to use and easier to pay for.
The strategy focused on making Fleetwave Core user-friendly to the point of being self-service, benchmarking the level of intuition offered by the likes of Facebook.
At the same time, Chevin switched from perpetual licences, upfront pricing and annual support fees towards monthly fees on a software-as-a-service deal. Chevin hosts the software; the customer rents it.