FleetCheck targets large fleets with launch of Enterprise software solution

FleetCheck hopes to boost its presence among larger fleets with the launch of an enhanced fleet management system, Enterprise.

The company, which has traditionally – though not exclusively – targeted smaller fleets with a goal of making software “simple and intuitive to use”, believes big fleets face the same challenges just at a larger scale.

Founder and CEO Peter Golding said: “We’ve been successful in that area for a long time. But we realised the fear of change could be as large with the big fleets as the small, and on a greater scale. It’s a natural evolution to develop our system for larger fleets.”

Enterprise was officially launched last year for new large fleet customers – FleetCheck has onboarded more than 15 fleets running more than 500 vehicles in the past six months – while existing large fleet users, around 10 in total, will migrate across to the new platform over time.

“We haven’t changed the functionality; we have changed the user interface to make it relevant for larger fleets, with customised datasets,” Golding said. “We have taken the ease and simplicity of our classic system and enhanced the reporting with proactive alerts.”

He predicts FleetCheck will continue to match its 20% growth rate of the past five years, albeit with a greater proportion of large customers which is likely to lead to a 25% year-on-year rise in revenues.

“The entry level to fleet software isn’t about the size of the fleet – there are still lots of spreadsheets being used by larger operations,” Golding said.

“We have built a system that you can learn in an hour by scaling our model for larger fleets.”

He added: “The people who are making the choice (about which software system to procure), their future career rests on getting the decision right. We focus on the burning issues first so they can demonstrate the value to their stakeholders.

“The issue is getting senior management to acknowledge the magnitude of the job. It’s the hardest role in the company but it doesn’t get the recognition.”