Fleet News

Kwik Fit extends sole-supply contract with Alphabet

Kwik Fit Mobile7 tyre-fitting service expansion continues

Kwik Fit, the UK automotive repair company, has extended its sole-supply partnership with Alphabet.

The three-year extension increases the two companies’ partnership to more than 20 years.

Following a tender, Kwik Fit retained the contract covering the supply of tyres and a range of ancillary services across Alphabet’s fleet of almost 140,000 company cars and vans.

Kwik Fit fleet sales director Andy Fern said: “Technology and vehicles are changing rapidly in terms of powertrains and the production line fitment of model-specific original equipment tyres.

“Alphabet recognises that the speed of transition will increase over the coming years and that it requires a partner to work with on what is a challenging journey.

“A collaborative approach across the range of services Kwik Fit delivers is business-critical and that includes embracing online solutions and web-based management reporting to maximise efficiencies for both Alphabet and its customers.

“Securing a new contract with Alphabet that takes the exclusive partnership between the two companies into a third decade will further enable Kwik Fit to continue to innovate and bring new solutions to the table, all without diverting focus away from our core strength of tyres.”

The number of Alphabet customers having their tyres fitted at locations away from Kwik Fit’s 600-strong centre network is expected to increase with the company’s expansion of its ‘Mobile7’ operation, which delivers a flexible tyre replacement service.

‘Mobile7’ operates 8.30am to 8.30pm seven days a week and now covers more than 10 regions across the UK.

This year Kwik Fit will launch a new technology platform that will deliver a range of enhancements to its mobile capabilities, resulting in an even faster, more efficient service to Alphabet customers.

Clive Buhagiar, head of operational services, Alphabet, said: “Kwik Fit has demonstrated an approach to ongoing innovation which has been applied to the needs of our business and the demands of customers, directly benefitting their everyday experience."



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