Fleet News

'Get a sponsor to help win board approval of fleet initiatives'

Denise Hawkins, fleet manager at ABM UK

Fleet decision-makers can help get buy-in from the board for new initiatives by trying to get a ‘sponsor’ to promote the idea.

Denise Hawkins (pictured), fleet and insurance manager at ABM, told delegates at December’s virtual Fleet200 meeting: “I have my goal and look to see who is going to be my partner within the board to see who can push that within their agenda.

“We all know that it’s sometimes quite hard to get the opportunity to speak to the board and put you views across there, but if you have someone who is with you along the journey I find that helps.

“Even if cost saving isn’t your goal, having specific savings in a proposal is definitely useful as everybody loves a cost saving.”

"...data really can become your friend to trigger improvements and innovation when combined and analysed all together.”

Hawkins told delegates that whether a fleet decision-maker is looking at making changes, improvements or finding innovations, it all boils down to data.

“We have data coming in from everywhere: from telematics, fuel usage, service history, mileage reports, tyre history and accident reports,” she added.

“You can create individual reports on accident history, for example, to send to board members, or speeding reports used for reprimanding or following up on training needs of staff.

“You may be looking at your mileage reporting to adjust your contracts.

“There is just so much coming through and data really can become your friend to trigger improvements and innovation when combined and analysed all together.”

However, having access to this amount of information has a downside: it is easy to feel swamped by facts and figures.

“You’re not going to be alone with sometimes feeling like you’re drowning in the amounts of information you have,” says Hawkins.

Hawkins uses the software included in Microsoft Office Enterprise to collate ABM’s data.

Fleet200 Executive Club: join us

If you're a fleet decision maker interested in joining the club and attending the final meetings of this year (November and December) and our meetings in 2021, email emma.bunce@bauermedia.co.uk.

Membership is free.

The Fleet200 Executive Club is a group of the most influential fleets operating in the UK.


It produces research on key fleet trends and holds events which bring together the UK’s most professional fleet decision makers to debate the issues of importance to their businesses, share ideas on new initiatives and industry developments, and hear from outstanding, thought-provoking speakers.

Our next meeting: March 30 (via Zoom)

If you are a fleet decision-maker who like to attend the meeting please contact nicola.durrant@bauermedia.co.uk.


Key speakers on the 30th March include:

Andy Price, director, Fleet Safety Management

He will speak about the launch of the new Fleet Benchmarking initiative, funded by Department for Transport, in partnership with Driving for Better Business, Fleet News and Road Safe. Andy is the architect of the programme and will be explaining to fleets how and why they should get involved, and the benefits to their business

Fleet profile: Peter Kelly, group compliance and fleet manager, Elis

Find out more

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