Fleet News

Car sales decline ups pressure on fleet dealers to offer better service

The pressure is on UK car brands to deliver a better customer experience due to a continuing decline in new car volume for many of them.

This year, the total market is slipping down and fleet registrations had dropped by just more than 85,000 units (or 8%) by the end of September. The Society of Motor Manufacturers and Traders (SMMT) expects the new car market decline to continue through 2019, albeit at a slower pace. The market is likely to be 300,000 cars lower than the 2016 peak.

So, car manufacturers will continue to put franchised dealer networks and their own central fleet teams under increased pressure to retain the customers they have by being easy to work with and providing great service and incentives. This should be welcome news for fleets and other business customers.

The big news this year is Mini’s first appearance in the top 10 rated dealer networks. The brand is no longer focused on small cars and is benefiting from its relationship with BMW, whose dealers have extensive corporate sales experience and who are ploughing thousands of pounds into showroom upgrades or multi-million pound relocations.

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