Zenith is investing in a new marketing campaign to boost awareness of its direct-to-consumer leasing subscription business ZenAuto.
The business, which launched in 2018, has grown rapidly through the pandemic and says it now has more than 7,000 cars on the road.
A new TV commercial, launching in late August, will be the centre point of a wider supporting promotional campaign.
Tim Buchan, CEO of Zenith, said: “We have big plans for ZenAuto, and it isn’t close to done in terms of its consumer offering. While ZenAuto’s approach in the leasing subscription marketplace is unique, there will be other significant additions to the proposition coming shortly to amplify the points of differentiation.”
ZenAuto attributes its growth to a focus on customer experience, evidenced by its ‘excellent’ rating of 4.7 stars on Trust Pilot.
It offers customers access to thousands of vehicles with clear monthly pricing and free delivery.
Customers also benefit from a UK-based customer service team, instant quotes and the ability to fully spec a car or order one from stock with immediate delivery.
Buchan added: “ZenAuto has found the right model for our times. The leasing subscription model resonates with increasing numbers of retail consumers, and the feedback is great on its advanced digital platform.
“Zenith brings additional benefits that enable ZenAuto to deliver a leading customer experience, including using Zenith’s national network of service providers to deliver an in-life customer experience unique in the leasing subscription marketplace.
“In addition, Zenith provides ZenAuto with the ability to fund its own fleet, and the result is ZenAuto is uniquely able to support customers in every stage of leasing and operating their car, as well as a seamless transition to their next car when their lease ends.”