Seat has confirmed it will launch four new models in the next two years after announcing its 10-year strategy to achieve sustainable profitability.
The first, a compact SUV, is expected in the first half of 2016 and will signal the brand’s debut in this segment.
It is believed that Seat is also working on a smaller crossover that will go against models like the Citroen C4 Cactus and the Nissan Juke as well as a larger model previewed by this year’s 20V20 Concept.
Strategy 2025 highlighted three pillars which Seat will focus on. These are developing models in growing segments with a high profit margin by applying the Leon formula; prioritising customer satisfaction and being the most attractive employer in the automotive industry in Spain.
At the presentation, chairman Francisco Javier García Sanz reaffirmed the Volkswagen Group’s commitment to Seat.
He said: “Now is the time to act with a view to the medium and long term, regardless of recent weeks’ news.
"The Volkswagen Group has full confidence in our plan for the future and it is perfectly integrated in their strategy.
"The models we have announced for the next two years will reach the market as scheduled and will contribute to Seat’s sustainable growth. And they are just the first step of this strategy”.
The programme, which is expected to generate annual cost savings of around 100 million euros, will also enable the company to streamline processes, eliminate any expenditure that does not affect the company’s core business operations and focus on value-adding activities.
The main measures of the efficiency programme include the improvement of the company’s cost structure and the implementation of measures to review logistics, manufacturing and administrative processes and to reduce energy consumption.
In addition, the plan includes revising costs on outsourced services, sponsorships, travel and events without affecting the expenses associated with new products.