Stephen James Group has signed an exclusive three-year remarketing deal renewal with BCA commencing in April 2016.
The Group has four BMW and three MINI dealerships serving Blackheath, Bromley, Enfield and Ruxley/Sidcup.
It has sold with BCA since 2006 and will continue to sell at BCA Paddock Wood every Tuesday with all vehicles available to BCA Live Online buyers. The renewed Stephen James Group sales programme launches on Tuesday, April 5, with around 40 vehicles on offer in each sale.
It is also utilising the Smart Sell element of the BCA Dealer Pro system to consign non-retail part-exchange cars to BCA for immediate remarketing.
BCA is supporting the sales programme with a strategic marketing campaign that includes branded e-marketing and online awareness through BCA’s website, Auction View bulletins and Showroom feature.
Mark Perfect, group used car manager for Stephen James, said: “BCA offered an innovative and joined-up approach to remarketing together with a wide range of complementary services and we were delighted to renew our long-standing partnership.
“Our non-retail part-exchange cars are remarketed quickly and efficiently and BCA’s award winning Auction View and Live Online services deliver substantial buying power. We are confident that BCA will continue to generate the best returns for Stephen James Group.”
BCA’s sales director Craig Purvey added: “This deal means Stephen James Group will continue to deliver a substantial range of very attractive stock for buyers at BCA.
“Stephen James Group will offer a superb selection of vehicles to buyers at BCA Paddock Wood and buyers nationwide via BCA Live Online. We are delighted that this exclusive remarketing partnership with the Group has been renewed.”