Toyota Financial Services has launched a new Business Drive Direct service, supporting fleet and business customers through a dedicated call centre.

The project, supported by Toyota GB, aims to manage all aspects of vehicle sales, contract hire and finance, as well as providing an introduction to services provided by the customer’s local retailer.

Eamonn Warters, director of sales and marketing programmes for Toyota Financial Services, said: “We are able to go beyond supporting our business and fleet customers with their vehicle purchases to help them form a strong relationship with their retailer, right from the outset.

"In the past, their choice of retail partner may have been restricted, but our active programme of localisation has opened up new options that can save the customer time and money.

"There is a potential environmental benefit as well, with customers not having to travel so far for vehicle collections, servicing and repairs.”

The call centre’s operations will be extended later in February to provide similar services for Lexus customers.

Business Drive Direct also has a dedicated website.