A showcase of the all-new electric Fiat 500 was among the highlights from Fiat Chrysler Automobiles (FCA) at this year’s Virtual Fleet and Mobility Live.
With the first of its electrified products coming to market, the brand says it is now better placed to serve the needs of the fleet sector.
Iain Montgomery (pictured), fleet, business and remarketing sales director at FCA, said: “We’ve seen a real advancement in our electrification strategy with 500 BEV, Ducato BEV and Jeep PHEV, all of which really give us the opportunity to break into that market with some exciting cutting-edge product.”
He believes the new line-up gives FCA the opportunity to engage with new customers that it has previously not been able to.
In order to ensure it has the right level of resource to deal with fleet customer requirements, FCA has partnered with CPM which will give it a dedicated field-force fleet team and backroom support.
Montgomery said the brand has also worked hard with residual value (RV) setters to make sure it gets the best RVs to give its new models the best start in the market.
Additionally, its newly launched Fleet Hub provides a one-stop shop for customers to look at how FCA models compare with competitor products.
Video: FCA - Total Cost of Ownership & Electrification
Video: Fleet News editor-in-chief Stephen Briers interviews Iain Montgomery, fleet, business and remarketing sales director, FCA.
Originally shown at Virtual Fleet and Mobility Live 2020.