FleetEurope has bolstered its senior management team with the appointment of Matt Lenton (pictured) as marketing director.
He joins with immediate effect and takes on responsibility for all aspects of FleetEurope’s marketing strategy, which will support the continued growth of the High Wycombe-based fleet services provider.
Lenton gained his experience and knowledge of the fleet and rental industries as marketing manager with Leasedrive Group for 13 years, leading the marketing team as the company grew from a turnover of £14 million to £138m.
Lenton was more recently marketing manager at CitNOW Video, responsible for delivering projects and support to the UK and overseas subsidiaries of the automotive video services provider.
In his new role at FleetEurope, Lenton reports directly to chief commercial officer Carlos Montero and works once again alongside the company’s new chief operating officer, Joe Howick, who he worked closely with at Leasedrive to grow the company’s rental division.
Howick said: “Matt was instrumental in supporting the growth of the Leasedrive brand, and Carlos and I are pleased to welcome him to FleetEurope as we set our sights on rapid expansion over the coming years.”