Rob East has been appointed head of fleet for Mercedes-Benz Passenger Cars with immediate effect.
In his previous role as national fleet sales manager, East led a team of strategic account managers and achieved record breaking fleet sales in 2015.
He joined the business in 2009 and has worked in a number of areas, including Smart and the Mercedes-Benz Driving Academy, before moving in to fleet.
Commenting on the appointment, David George, sales director at Mercedes-Benz, said: “Fleet Sales has been crucial in the continued growth of the Mercedes-Benz brand in the UK. Rob brings a wide range of experience to the role and I am confident he will continue this great success.”