BCA has appointed a new chief commercial officer, Craig Purvey, to support the its plans to deliver integrated supply chain solutions.
Purvey (pictured), previously sales director at BCA, will be responsible for an integrated sales and marketing structure across the company’s operating divisions. He will report directly to executive chairman Avril Palmer-Bauneck.
Palmer-Bauneck said: “Purvey’s appointment will allow greater focus on the strategic support we can give to our customers both in the UK and Europe. The industry is increasingly seeking partners that can look across the supply chain to deliver solutions that drive innovation and efficiency.”
The move also sees Ann Ritchie-Cox will take up the position of director of group accounts.