IAM RoadSmart, the road safety charity, has welcomed Tony Greenidge as its new business development director.
Greenidge brings with him more than two decades of experience in the fleet sector as he fills a newly created role for the charity.
Most recently, he spent nearly three years as sales and marketing director for Fleet Operations, a company which has grown by 40% during his time there. His fleet industry experience also includes two separate spells at Arval, a spell at automotive retail and services giant Inchcape and three years as head of sales at Hitachi Capital Vehicle Solutions, during which time the company secured the Centrica fleet contract and delivered record turnover and profit figures.
Furthermore, Greenidge ran his own consulting business offering sales related services that included 1-2-1 and group sales training and general business development solutions.
In his new role, he will be responsible for the sales and driver retraining academy operations which offers drink-drive rehabilitation courses, as well as the charity’s commercial arm, Driving for Work.
Greenidge said: “What appealed to me about the role here at IAM RoadSmart was the fact that my success will fund a range of initiatives that have the potential to make a real and positive impact to the numbers of people killed and seriously injured on our roads.
“For me, the opportunity to make a small difference to those KSI figures gives me a very different but rewarding desire to be successful and if we as a business can achieve our goals it will create an immense sense of job satisfaction.”