BCA has appointed Jonny Crowe as chief digital officer at BCA Group, reporting to the executive chairman Avril Palmer-Baunack.
Crowe will be responsible for leading BCA’s IT, data science and digital product departments as the company focuses on developing these areas to drive efficiency, integration and business growth.
He has founded, run, invested in and bought many types of digital companies, including paid search, price comparison, online media, classifieds and B2C e-commerce.
Palmer-Baunack said: “We are delighted to welcome Jonny to BCA at an exciting stage of the group’s journey.
"Jonny’s experience gained at a senior level across a diverse portfolio of digital and IT roles will be invaluable as BCA continues to invest and innovate to meet the changing needs of the automotive industry of tomorrow.”