Fleet News

Dene Jones appointed as BCA chief marketing and data officer

BCA has appointed digital marketing specialist Dene Jones as chief marketing and data officer.  He will commence his new role in February 2018.

Jones is a senior executive with over 20 years’ experience, specialising in digitally transforming businesses through highly data-driven analytical approaches that enable the delivery of material improvements in business performance.

His board experience spans strategy, sales, marketing, product development, operations, payments, intelligence, corporate finance, and mergers and acquisitions, across a spectrum of industries.

As well as director-level roles at Bwin Party digital entertainment and TNS Global (Part of WPP) and was the group customer director at Shop Direct.  In addition, he has held a number of board advisory roles for private equity firms focused on digital transformation.   

Jones studied mathematics and statistics and spent a number of years working in academia.  He is a regular on the speaker circuit and is a fellow of both the Royal Statistical Society and the Institute of Direct and Digital Marketing.

BCA executive chairman Avril Palmer-Baunack said: “We are delighted to welcome Dene Jones to BCA as chief marketing and data officer.  He brings a wide range of valuable experience to the role gained across a number of innovative digitally-driven international businesses. 

“He joins BCA at an exciting time as we continue to invest and innovate to help meet the changing needs and dynamics of the automotive industry.”

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