Fleet News

Wouda appointed international business development director at Traxall International

Leomont Wouda, international business development director, managing director of Traxall Belgium

Traxall International has appointed Leomont Wouda as its international business development director, as well as managing director of Traxall Belgium.

Bringing more than 19 years of fleet management, leasing and strategic business growth experience to the role, Wouda has held senior management roles for a number of international operators including international fleet and supply chain management provider HPI Fleet and Mobility Group Europe and Masterlease (part of General Motors).

He joins from global vehicle fleet management organization ARI (part of the USA headquartered Holman Automotive Group), where he was international sales manager and commercial manager, Benelux.

“As the bridge between the 15 countries in which we operate across Europe and South and Central America, I will be leading and driving the international commercial strategy, working with all our local businesses to align services and marketing in support of significant growth plans,” said Wouda.

“Today, our core services remain heavily focussed on the delivery of fleet management services in multiple markets but, with the current market evolution from fleet to mobility management centred on vehicle connectivity, it’s an exciting time to be joining.  

“As people become gradually less attached to their company car, employee mobility looks set to involve more complex but more efficient transport solutions, including car sharing, public transport and even bicycles.

“We can act as the lynchpin of such solutions, connecting the different pathways while consolidating and tracking data to give employers a transparent global overview of their costs and operations.”

Current services include strategic mobility consultancy, vehicle sourcing and ordering, multi-supplier solutions, leasing contract and account management, invoice control, driver management, supply chain management and global fleet reporting.

Traxall International CEO Ross Jackson added: “With a deep local knowledge of each market in which we operate combined with a globally co-ordinated strategy, Traxall International provides a unique balance between standardisation and flexibility of fleet strategy, procedures and policy.  This ‘local management : global view’ approach continues to ensure service excellence, satisfied local stakeholders, engaged employees and effective delivery and reporting.

“We are delighted to be welcoming someone of Leomont’s calibre to the team and are confident he will help us to deliver on both our core values and our ambitious growth plans.”

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