Apollo Vredestein UK has welcomed Steve Miller as truck and bus radical (TBR) sales manager.

Miller (pictured) brings with him over 20 years’ experience, having worked for Kumho on reintroducing the TBR range in the UK, Bridgestone as a national fleet manager (commercial) and Michelin as a sales manager. 

He will focus on building, maintaining and stimulating growth in both TBR sales and market share for Apollo Tyres. He reports to Apollo Vredestein UK country manager Karl Naylor.

Naylor said: “Steve’s appointment sits well within our expansion plan in Europe.

“The UK is an important part of that, as the market’s contribution to Apollo Tyres’ growth is one of our main targets.”