Fleet News

Emma Loveday named DriveTech’s new business development manager

Emma Loveday

DriveTech has appointed Emma Loveday to the role of new business development manager in the commercial fleet business area.

She joins from Thames Water Utilities where she was responsible for the management of the business’ occupational road risk – looking after the road safety of more than 3,000 employees, driving a diverse range of vehicles including 4x4s, tankers, plant machinery and LCVs.

During her tenure, she achieved a 20% reduction in vehicle incidents, resulting in significant reduction of accident and insurance premium costs, improving road safety awareness and the overall road safety culture of the business.

Previously, she held a similar position at Mitie Group, which operates one of the biggest commercial fleets in the UK.

Loveday has worked in fleet on the client side for more than eight years, with a significant focus on road safety and driver training.

Her proudest achievements have been winning two Brake Fleet Safety awards during her time at Mitie.

She said: “I am delighted to be joining DriveTech at such an important time for our industry and an exciting time in the company’s growth.

“We are uniquely placed to help our clients cope with rapid innovation and industry developments, all within a world class safety culture.

“I look forward to using my past experience and client insight to help deliver new business opportunities as we continue to improve road safety for commercial fleet operators in the UK.”

Nick Butler, fleet director at DriveTech, said: “I am delighted that DriveTech has attracted someone of Emma’s calibre to the business as we enter an exciting phase of growth.

“Emma’s experience strengthens our sales proposition and her expert knowledge will add value to our customers.” 

DriveTech, a business wholly owned by the AA, provides a range of driver risk management and driver training services for business drivers, and is also the UK's largest provider of police diversionary training courses working with 34 police forces across the country.



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