Fleet News

Former Ben chief executive Geoffrey Atkinson dies

Geoffrey Atkinson picking up his OBE

Geoffrey Atkinson OBE, the former chief executive of automotive industry charity Ben, has died after a short illness.

The 81-year-old passed away at home surrounded by his wife and family. He had been suffering from Alzheimers for a number of years.

After leaving school, he joined the Northern Drama School where one of his first roles was in the York Mystery Plays with Dame Judi Dench. 

He then spent several years treading the boards, in children’s theatre and in weekly rep.  He had a part in the Mousetrap when it was first on the London Stage and then went into TV with parts in Emergency Ward 10 and the Army Game.  

Acting was his first love but he made the decision to hand in his Equity Card when his first wife Ann became pregnant.

Realising he needed to start earning regular money he went to work for Heinz and after a time in production he then went on to become part of the sales team. 

From there Geoffrey moved to the oil industry and worked for Texaco.  So disgusted was he at the treatment of petrol site tenants that he decided to start up a Trade Association - The Petrol Retailers Association – in conjunction with Les Ward.

He made his mark in this sector and organised a mass rally of petrol tankers to drive into London and present a petition to Government. 

So successful was this that along with others his involvement finally saw the introduction of Government legislation to finally outlaw the restrictive trade practices of the major fuel retailers.

The PRA was then absorbed into the Motor Agents Association (now the Retail Motor Industry Federation) and following a year with the organisation he was approached to become the CEO of Ben, where he stayed for the remainder of his career, retiring at the age of 65 having served for 25 years.

He was responsible for starting to provide specialist care for young disabled people from the industry alongside Alzheimer’s care units in two of the four nursing and residential centres.

In conjunction with the then director of Welfare he set up the first industry day care centre at Peugeot in Coventry and the centre continues to thrive.

His leadership proved to be invaluable when the 1990 recession hit and he persuaded each member of staff to take a 5% pay cut, led by himself and also to volunteer to give five hours each week in the centres.

For his work he was awarded an OBE in 2000.

His funeral takes place on February 14 at 12 noon.  For details please contact Tina at tsteele47@aol.com. In addition to his wife Tina, Geoffrey leaves three children, Kate, Tim and Mike, step daughter Kirsty and nine grandchildren.

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