Sixt Van & Truck targets UK growth after appointing new managing director

Sixt Van & Truck is targeting growth in the UK after the appointment of Yvonne Gabler as its new managing director in the UK.

Gabler, who has more than a decade of experience in the automotive and mobility sector, will focus on scaling the business, increasing brand awareness across the UK, and positioning Sixt Van & Truck as an innovative force in the commercial vehicle rental sector.

She succeeds David Saint, who led the UK business for four years.

Gabler said: “Sixt is already the most innovative player in the mobility market when considering hiring a car.

“We want to achieve the same level of brand recognition in the UK when hiring commercial vehicles.

“The goal is to grow and scale the business and to become a very competitive player in the commercial vehicle market.

“I am super delighted about having the chance to extend my responsibilities and to grow the already existing business with the experienced and highly motivated van and truck team here in the UK.

“The whole team has the ambition to grow and is ready to prove that Sixt has built a strong product and a compelling business proposition for the UK market.”

Gabler first joined Sixt Leasing in 2012 and has since progressed through a series of strategic leadership roles.

In 2018, she transitioned from Sixt Leasing to Sixt’s rent a car division, leading the special sales department where she oversaw B2B segments including luxury, movie production, van & truck and replacement sales.

In January 2023 she took on a role focusing on van & truck B2B sales, helping to strengthen the international van & truck B2B sales organisation, leading teams dedicated to telesales, area sales and key account management across the globe.

She has relocated to Scotland from Germany to take on the role.

Dr Peter Beermann, executive vice-president of Sixt Van & Truck, said: “Yvonne has a deep understanding of our business and a proven track record of driving growth through innovation and leadership.

“Her appointment marks an exciting step forward for Sixt Van & Truck in the UK.”