Smart Transport - an explanation of legitimate interest
We may process your personal information, particularly your email address, for our legitimate business interests.
These could include some or all of the following:
where the processing enables us to enhance, modify, personalise or otherwise improve our services/communications for the benefit of our customers
to identify and prevent fraud
to enhance the security of our network and information systems
to better understand how people interact with our websites
to provide communications which we think will be of professional interest to you (newsletters, marketing regarding events such as conferences, seminars and webinars)
to determine the effectiveness of promotional campaigns and advertising.
Legitimate interest means the interest of our company in conducting and managing our business to enable us to give you the best service/products and the best and most secure experience.
For example, we have an interest in making sure our marketing and editorial is relevant to you, so we may process your information to send you marketing or editorial bulletins tailored to your interests.
When we process your personal information for our legitimate interests we make sure to consider and balance any potential impact on you (both positive and negative), and your rights under data protection laws.
Our legitimate business interests do not automatically override your interests. We will not use your personal data for activities where our interests are overriden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
We will not share your personal data with a third party for commercial gain.
If at any point you no longer wish to receive emails from us, click the unsubscribe link at the bottom of the email.