Fleet News

City Auction Group invests in technology

A picture of cars going to auction.

City Auction Group has just completed a six figure investment in technology, with the installation of a new online bidding system. The company have also revamped their website and enhanced their mobile app.

Based on Dell servers and using fibre optic technology for faster throughput of data, the new system enables customers bidding online to have the same opportunity to purchase vehicles as those in the hall. 

The new look website will be live on June 1 2015. It features a new auction calendar, which City Auction Group say make it much clearer for dealers to see upcoming auction events. The website is also mobile friendly, so it can be accessed by smart phones and tablets. The improved mobile app will enable buyers to view crucial vehicle data in a more uniform manner to enhance pre sale-event activity and the online bidding opportunity.

Michael Tomalin, managing director of City Auction Group said: “We have invested heavily in leading-edge technology to improve the service we offer to our vendors and buyers. It is vital that our customers have a good experience when they interact with the Group and that is why these improvements are so important.

“In a technology driven world every business relies heavily on their IT infrastructure." Tomalin added "For us at City Auction Group Rockingham, it’s even more crucial as our online bidding platform constitutes thirty % of all of our sales. 

"We will continue enhancing the website, as well as developing and improving other parts of the business through continued investment in technology.”



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