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Alphabet’s broker network celebrates £100m leasing milestone

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Alphabet is celebrating the one year anniversary of the launch of its dedicated broker network Alphabet Partner, which has already delivered more than £100 million in vehicle leasing to UK businesses.

Alphabet’s broker channel is a network of almost 40 like-minded, well-established Partner businesses (with a combined average of 19 years trading) who 12 months ago had the unique opportunity to be part of and shape a modern vehicle finance network.

Led by Gavin Davies, head of Indirect at Alphabet, with a dedicated, growing team of experts, this exclusive channel focuses on renewals, retention and referrals – to successfully provide SMEs with access to Alphabet’s funding, fleet management and mobility solutions.

Over the past year Alphabet Partner has gone from strength to strength, achieving a customer portfolio of over 5,500 vehicles within less than 12 months.

Since its launch at the end of September 2014, Alphabet Partner has delivered to customers a broad range of cars and commercial vehicles from all manufacturers, with Ford, Nissan and Mercedes-Benz accounting for 40% of these vehicles to date.

What may be surprising is the fact that the most expensive vehicle delivered by Alphabet Partner over the past 12 months was a Ferrari California.

With some Partners specialising in the electric vehicle (EV) market and Alphabet’s commitment to EVs with AlphaElectric, Alphabet Partner has proved attractive to those SMEs looking to switch on to the benefits of low emission vehicles - with 454 EVs delivered during the past 12 months, including six BMW i8s.

Gavin Davies, head of Indirect at Alphabet said: “It’s a win-win scenario as we can provide our partners with exclusive, small scale tactical offers from the manufacturers and in return our partners can deliver profitable, sustainable volume to OEMs.

“As we move forward we’ll continue to live by our principles of working hand in hand with our partner brokers to take Alphabet Partner to the next level together.” 


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