Motiva Group will launch a salary sacrifice product, develop a new ‘dashboard’ reporting facility and appoint more staff as it targets ‘significant expansion’ this year.
The raft of initiatives come on the back of growth of more than 28% in 2015. Last year also saw Motiva's operating profit hit £2 million for the first time - an increase of 45% year on year – while turnover reached £50 million.
Total fleet size reached 7,400 and demand for Motrak – the telematics arm of Motiva Group – was more than double that of the previous year.
Peter Wright (pictured), sales and marketing director at Motiva Group, said that the business will acheive its 2014 goal of doubling the size of the business in three years "well ahead of schedule".
He said: “We’ve enjoyed record growth over the last couple of years and that has put us into a position to push for significant expansion.
“We want to get much bigger in terms of both the volume and scope of our business and we can see massive opportunities to achieve that.
“We’ve set very ambitious targets for all areas of the company but they’re entirely realistic. We think this can be the biggest year in our history so far and are confident we can deliver.”
Motiva will appoint two new business development managers before the end of Q1, along with several extra staff to boost the customer support team.
Work to develop the company’s Stoke-on-Trent headquarters, due to begin in April, will provide the platform from which to launch the Motiva Dashboard.
The system will provide reporting functions across all areas of the business enabling clients to control every aspect of their account with the company from a single screen.
A salary sacrifice programme, due to be launched in Q2, will further extend the range of services offered to corporate customers, while Motrak telematics will be integrated with Motiva’s fleet management programme to further enhance the company’s ‘all-encompassing’ service.
Motiva has also launched a dedicated used vehicle retail department – providing private customers with the chance to purchase the best of its end-of-contract vehicles.
Wright added: “Part of our strategy is to ramp up an existing initiative to bring in new business, but we also want to expand the scope of services we provide.
“We’re looking to strengthen relationships with existing clients and extend both the number and depth of fleet solutions we provide for their business.
“We have received more than 250 contract hire orders in January and that’s a great start to what could be an incredible 2016.
“Our long-term vision for continued expansion includes plans to open centres elsewhere in the UK and that’s likely to be fuelled by acquisitions and partnerships, both locally and further afield.”