LeasePlan and Infiniti have announced a one-year partnership to mark the launch of Swopcar, the leasing company's new car sharing service, and the introduction of the new Q30.
The joint service will start in April and employees at several preselected companies within nine European countries - starting with the United Kingdom, Netherlands, France and Switzerland - will be able to use the Q30 SwopCar service for free.
The technology behind the service gives eligible employees access to an online reservation platform and smartphone app, so they can check vehicle availability and plan their trip.
The usage reporting system provides reports and car insights on CO2 emissions, helping address the growing need for increased corporate sustainability.
“As a premium brand we always look for opportunities to meet and exceed potential customers’ expectations," said François Goupil de Bouillé, vice-president of Infiniti Europe, Middle East and Africa.
"Therefore, an innovative service like SwopCar is the right platform for us to bring our all-new Q30 to progressive and demanding employees. Infiniti will be able to extend its visibility, especially in this business environment.
"We are looking forward to supporting small and big companies across the continent with Q30 as a perfect match for their employees."
Nick Salkeld, CCO of LeasePlan Corporation, added: “We are happy to announce that together with Infiniti we will enable employees to make a test-drive with the new Infiniti Q30 by using our new car sharing service SwopCar.
"By allowing a company’s employees to book and share a Q30 with the SwopCar solution, we will maximise its utilisation, reduce fleet carbon emissions and considerably diminish the need for parking spaces.
"Achieving these positive outcomes would make this a very successful campaign for us and for Infiniti.”