ALD Automotive has appointed Simon Patel to the newly-created role of head of remarketing and logistics as the business looks to further enhance its remarketing strategy following significant fleet growth.
Its number of returned vehicles has doubled over the past three years.
Patel previously worked at Lloyds Banking Group where he had held a number of management positions since joining the company in 1999.
He later moved over to Lex Autolease, the bank’s vehicle financing division, in 2007 and in his last role he was responsible for strategy, e-commerce and product development.
Patel's new responsibilities will see him optimising end-of-contract vehicle sale performance and formulating new remarketing strategies, to enhance the existing model and support the development of new disposal channels.
He will also manage supplier relationships to ensure a progressive service provision is provided to meet core KPI and service excellence metrics.
Patel said: “With a challenging used vehicle market and ALD’s exceptional growth, the challenge is to continually innovate and utilise the most appropriate channels for the right vehicle at the right time to the right customer.”